With the development of the world economy and culture, the development is changing. The use of wallpapers at different times is the embodiment of the local economic development level, new materials science and popular consumption psychology. Due to the particularity of the wallpaper with, the choice of the color and style of the decoration becomes the fundamental key of whole family, and the diversification of wallpaper decoration fully meet the family in the principle of "light is repaired, heavy adornment", deeply the general consumer's affection, the demand for domestic outfit is fashion and personality, wallpaper is admired by many young people, but because of the lack of related laws and regulations and industry self-discipline, wallpaper industry exists the phenomenon of the good and bad are intermingled. The diversity of wallpapers and people no longer pursue the oneness of metope, cast the development direction and development prospect of wallpaper. How to face the wallpaper industry development and grasp the correct development direction is every wallpaper manufacturer should understand.
The development situation of wallpaper industry is serious, single channel multi-mode marketing mode. On the group's last wallpaper brand occupy industry are aware of the potential of the industry, to cultivate the market, together with the introduction of international decorate a style to influence domestic consumption atmosphere, establish the important position of the wallpaper on the home market, and to the traditional coating and metope paint a strategic offensive, trying to seize the Chinese metope adornment material's status as a beggar.
The advantage of wallpaper: the wallpaper enterprise brand is good, the management threshold is high. Because the threshold of operating wallpaper is very high, a lot of merchants have deep consciousness to the sale of wallpaper brand. The wallpaper industry is in a slow development period in China. Although the products have improved significantly in environmental protection and quality, the lack of service system has become an obstacle to the development of the whole industry. Market management disorder, product chaos, price chaos, service chaos, especially price chaos is more significant. The usage rate of wallpaper in interior decoration of our country is less than 5%, but in Europe, United States and Japan, South Korea, the utilization rate of wallpaper is more than 50% above. China's wallpaper market has huge potential. In the face of such development status, why the utilization rate of Chinese wallpaper, but so low? Industry expert points out: "some unstandard current situation, cause the consumer when buy metope adornment material, abandoned wallpaper, chose emulsioni paint and new liquid wallpaper and other material. The whole wallpaper industry only has self-discipline to do big and strong.